Responsibilities of a Social Media Manager

1. Develop and implement a clear social media strategy that aligns with company goals, brand guidelines, and the target audience.

2. Manage and optimize social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and other relevant platforms.

3. Plan, create and schedule engaging multimedia content (e.g., text, images, videos, and stories) that communicates the brand's message and resonates with the audience.

4. Monitor social media channels for trends, insights, and conversations that can help inform content, campaigns, and the overall social media strategy.

5. Analyze performance data and adjust tactics accordingly in order to improve engagement, reach, and conversions.

6. Manage social media advertising campaigns, including budget allocation, target audience segmentation, and performance optimization.

7. Collaborate with internal teams such as content, creative, and data analytics to ensure the smooth execution of social projects.

8. Monitor and respond to customer feedback, comments, and queries across all social platforms, ensuring a consistent and positive brand image.

9. Stay up-to-date with industry developments, trends, and new social media features to ensure maximum effectiveness of the social media strategy.

10. Provide regular reporting on social media channel performance, key metrics, insights, and recommendations for improvement.